TOW #7: Visualization: Nike Commercial

"Greatness is not some rare DNA strand, it's not some precious thing. Greatness is no more unique to us than breathing. We're all capable of it. All of us." This commercial, displays an overweight boy running down a long path. The brand Nike, chooses to approach their advertisement with a deeper message to the audience. Any brand can create a commercial saying "buy our product" but what Nike really does, is appeal to the audience emotionally, which helps them achieve their purpose of motivating their audience, and saying, with Nike, you can find your greatness. Nike uses an overweight boy running a long road to prove that anything is possible, and for anyone, greatness can be found. The boy helps appeal to the audience's emotions, and forms a sense of motivation for an athlete, a person trying to lose weight, or just anybody in general. The man speaking in the commercial also creates a sense of seriousness, yet calmness. The voice is soothing to the ear, and transfers the message to the audience in a more meaningful way. With that voice, the audience really listens, and is motivated. Also, at the end of the video, when "Find Your Greatness" with the Nike swoosh shows up, it advertises the brand. So not only was the commercial meant to motivate the audience, it was also meant to attach them to the message, and realize that Nike could be a good choice for them. Also, the fact that it is Nike, automatically proves it's credibility because of how well known Nike is around the world. Being an athlete and being part of the audience that watches this commercial, I firmly believe Nike achieved their purpose. This commercial motivated me, inspired me, and also reminded me how awesome Nike is. I believe that if anybody wants to, they can become great.