TOW #7: Visualization: Nike Commercial

"Greatness is not some rare DNA strand, it's not some precious thing. Greatness is no more unique to us than breathing. We're all capable of it. All of us." This commercial, displays an overweight boy running down a long path. The brand Nike, chooses to approach their advertisement with a deeper message to the audience. Any brand can create a commercial saying "buy our product" but what Nike really does, is appeal to the audience emotionally, which helps them achieve their purpose of motivating their audience, and saying, with Nike, you can find your greatness. Nike uses an overweight boy running a long road to prove that anything is possible, and for anyone, greatness can be found. The boy helps appeal to the audience's emotions, and forms a sense of motivation for an athlete, a person trying to lose weight, or just anybody in general. The man speaking in the commercial also creates a sense of seriousness, yet calmness. The voice is soothing to the ear, and transfers the message to the audience in a more meaningful way. With that voice, the audience really listens, and is motivated. Also, at the end of the video, when "Find Your Greatness" with the Nike swoosh shows up, it advertises the brand. So not only was the commercial meant to motivate the audience, it was also meant to attach them to the message, and realize that Nike could be a good choice for them. Also, the fact that it is Nike, automatically proves it's credibility because of how well known Nike is around the world. Being an athlete and being part of the audience that watches this commercial, I firmly believe Nike achieved their purpose. This commercial motivated me, inspired me, and also reminded me how awesome Nike is. I believe that if anybody wants to, they can become great.

TOW #6: Article: Teens and Sleep

I found this article interesting because junior year has taken quite a toll on my sleeping pattern...last year, I was so tired if I didn't go to bed before 10:30! This year, I'm happy with going to bed by 11:30! "Teens and Sleep" provides facts, consequences, solutions, and data about sleep and the lack of it. It starts off with facts, how sleep is obviously needed for the body to function properly, and the irregular pattern of a teenager's sleeping life. Followed by the facts, are the consequences. Lack of sleep limits a persons ability to learn and concentrate. It could also contribute to illness, and effect behavior. Some solutions include making sleep a priority, and sort of obvious things like get your homework done and stay on top of things. The poll data includes research with teenager's mood changes that come with the lack of sleep. The author of this article, reaches out to adolescents who are struggling with a sleep problem. Maybe parents, too, can read this to get more information to help their kid who barely sleeps anymore. The author uses facts and research to backup the purpose. The purpose of this article is clearly that sleep is important and is a necessity in ones life. The entire section with facts and data provides accurate examples to prove to the reader that the author is credible, and to prove that sleep is important. "Research shows that lack of sleep affects mood, and a depressed mood can lead to lack of sleep." It all sort of seems to be a cycle...lack of sleep can affect a mood, but yet being stressed out can also prevent sleep, which then follows in a circle. As a teenager myself, I believe the author achieved their purpose. I agree with majority of the things stated, and the facts and research really helped me understand the purpose with more depth. This article also taught me a lesson. I wasn't aware of some of the consequences lack of sleep could bring, so from now on, I am going to try extra hard to not procrastinate so I can get the sleep I need. After all, 5-6 hours a night isn't working out too well for me. 

TOW #5: Article: Benefits of Chocolate Milk After Your Workout

Benefits of Chocolate Milk After Your Workout
By: Jeff Bayer

After a long, hard workout in the gym, on the track, or on the field, athletes often wonder what the best food is to put in their mouth. Many people like to reward themselves on the sweet side; a candy, a cookie, or an ice cream cone. They feel as though they've earned it from burning calories, but then their peers tell them how they just ruined a solid workout with junk food. Obviously something healthy with protein is a good post-workout snack, but turns out, so is chocolate milk. Athletes can get their calcium, protein, and a little sugar! Benefits of Chocolate Milk After Your Workout by Jeff Bayer is an article strictly on why chocolate milk is a standard after workout treat! Through facts and cause & effect, Bayer lets readers know the benefits of drinking chocolate milk after a workout. He provides the protein content, carbohydrate content, and calcium content. Supporting himself with facts, Jeff Bayer is credible to the subject. For instance, "Also, a study in the American Journal of Clinical Nutrition found that, when taken immediately after exercise, milk-based proteins promote greater muscle protein synthesis than soy-based proteins." or "A study by the International Journal of Sports Nutrition had subjects perform three interval-style, exhaustion workout sessions on separate days, and then monitored the recovery that was demonstrated. The subjects consumed either chocolate milk or a carbohydrate replacement fluid post-workout." Those facts lead into cause & effect, for the athletes who drank chocolate milk during the interval session showed enhanced performance showing that the carbs in the chocolate milk were doing a better job in recovery. Also, according to Bayer, "By drinking post-workout chocolate milk you will increase your daily calcium intake, and increase the likelihood of an optimal power stroke." Throughout the whole article, Bayer is stating the cause & effects of drinking chocolate milk after a workout and also incorporating facts. With these methods, he informs the audience -- whether its an athlete or any person who is curious after their daily exercise -- that chocolate milk is beneficial and should be consumed after workouts. I believe that Bayer achieved his purpose, he backed himself up with solid facts and proved the benefits to the human body after drinking chocolate milk after or during a workout.

Tow #4: Visualization: No-Smoking-Ad

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               Smoking is an addictive habit that for some people that isn't easy to break. Unfortunately for them, with smoking comes several consequences, one of them being lung cancer. Smoking should not be done, there are people everyday who suffer from lung cancer or gum disease because they didn't and don't want to quit smoking. Some of those people even being parents, or roll models for their children. Others being teachers you would never expect smoked. The purpose of this picture is to keep smokers aware that if they want lung cancer, then they should keep smoking. Who wants lung cancer? Exactly. This ad is ironic because literally, it's saying to keep smoking to get more information on lung cancer. But really, all it is portraying is a warning to smokers, that if they do not stop, lung cancer could be a consequence. Also sarcasm, which is a form of irony, could be perceived from this visual because it could be taken a little more harsh, but then again, that is what it is supposed to do. It is supposed to come across to smokers that they will get lung cancer if they do not quit. The Lung Association of British Colombia, the owner of this picture, clearly knows the impacts of lung cancer and the causes. Afterall, they are The Lung Association. By reaching out to smokers, I believe this visual achieves it's purpose because it lets smokers know that they're risk of lung cancer is very high. Everyday smokers need to be reminded the effects of smoking, their well being is at risk, and the consequences could be severe. This ad also could get to the heart of those dealing with a smoker, someone who wants their loved one to quit terribly, because they know what the outcomes could be.