TOW #24: Rosie the Riveter

          The famous Rosie the Riveter picture, is a cultural icon of the United States. It was made to represent the American women who worked in factories during World War II. During World War II, many women took upon new jobs in order to replace the men serving in the military. Rosie the Riveter represents a women's power and strength, and promotes feminism. During World War II, campaigns used Rosie to convince and recruit females for working in munition and industry. According to history.com,  it stressed the patriotic need for women to enter the work force. Rhetorically, the picture is makes a powerful statement to the audience whether it's women during World War II, or women living in today's society. The arrangement of the picture helps portray the message. The big words "We Can Do It!" draw the audiences attention and also promotes a feeling of hope and encouragement. Rosie is dressed in patriotic colors, therefore defending the fact that the picture was made to stress the "patriotic need" for women to work in factories and industry during the war. Not only is Rosie wearing read white and blue, but she is also holding up her arm to show her muscle. That is very important in the way this picture is arranged, for it exemplifies a women's strength and appeals to other women's emotions giving them pride and determination. The War World II time period was a large step in feminism due to new employment opportunities that weren't originally available to women prior to the war. As well as the arrangement, there is a demanding yet tone of determination that the picture portrays. It's demanding because it is trying to recruit women into the work force, yet determining because its saying "We Can Do It!" and the muscle shows that women are strong and enough and powerful enough. Rosie the Riveter has been an influential icon throughout the years strongly portrays feminism and the growth of women's rights.