Sunday, November 17, 2013

TOW #9: Visualization: M&M Commercial


   This commercial was one of the most popular during the super bowl one year. The audience loved it, and it gave everyone a laugh. It was the commercial most people talked about afterwards, which basically means that it's purpose was achieved. M&m was advertising their newest m&m, the brown covered one. By appealing to pathos, the commercial uses humor to create it's purpose of advertising the uniqueness of the m&m. As seen in the commercial, it begins with a sophisticated female M&M who is laughed at by two humans because they think she's naked from her brown chocolate shell. Following that, she says "only a fool would actually think I would show up naked…" immediately after she says that, a red m&m comes in dancing and rips his red shell off so he's also naked. To add to the humor, the song Sexy and I Know It is playing while the male m&m is dancing. Also, because m&m is so well known, it helps the commercial display its credibility. M&m has the most variety out of any other chocolate brand. Peanut butter, peanut, pretzel, almond joy, and they continue to make more. Majority of people love m&ms which made them watch the commercial and helped the commercial achieve it's purpose . The advertisement had a large audience when it was aired. Football fans, families, kids, and more.  The m&m company keeps the audience engaged and achieves their purpose. I don't think it would have been known as one of the most popular commercials during the Super Bowl if it weren't for the humor. t as part of the audience believe the m&m did achieve it's purpose. In conclusion, m&m achieved it's purpose and displayed the uniqueness of m&m while also introducing the new color that wasn't ordinary.


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